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Principles of marketing / Philip Kotler.

Kotler,Philip

Principles of marketing / Philip Kotler. - 13th ed. Low price edition - New Jersey.: Prentice Hall, c2010-2011. - xxiii,613p. ill,; figs.; tables,; 24cm.

Includes index.

Dept. of Business Administration

ISBN: 9780136079415

Subjects--Topical Terms:
Company and Marketing strategy partnering to build customer relationships

Dewey Class. No.: 658.8 / KOP

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