International Marketing /
Cateora, Philip R.
International Marketing / Philip R. Cateora. - 15th ed. - New York: McGraw-Hill, c2015. - xxxix, 754p.: ill.;, figs.;, maps.;, tables.; 24 cm.
Includes index.
Dept. of Business Administration
978-1259712357
An overview
658.8 / CAI
International Marketing / Philip R. Cateora. - 15th ed. - New York: McGraw-Hill, c2015. - xxxix, 754p.: ill.;, figs.;, maps.;, tables.; 24 cm.
Includes index.
Dept. of Business Administration
978-1259712357
An overview
658.8 / CAI