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Consumer behavior /

Consumer behavior / Leon G Schiffman. - 10th ed. - New Delhi: Pearson, c2010. - xix, 486.: ill.;, figs.;, tables.;, maps.; 23cm.

Includes index.

Dept. of Business Administration

ISBN: 9788131731567

Subjects--Topical Terms:
The consumer research process

Dewey Class. No.: 658.8342 / SCC

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