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Integrated advertising, promotion and marketing communication / (Record no. 404)

MARC details
000 -LEADER
fixed length control field 00704nam a22002297a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240201124021.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240201b20072007ii ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8131709965
040 ## - CATALOGING SOURCE
Original cataloging agency BD-DhIU
Transcribing agency BD-DhIU
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 22
Classification number 658.8
Item number CLI
100 14 - MAIN ENTRY--PERSONAL NAME
Personal name Clow, Kenneth E.
245 10 - TITLE STATEMENT
Title Integrated advertising, promotion and marketing communication /
Statement of responsibility, etc. Kenneth E. Clow.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Delhi:
Name of publisher, distributor, etc. Dorling Kindersley,
Date of publication, distribution, etc. c2007.
300 ## - PHYSICAL DESCRIPTION
Extent 537p.:
Other physical details ill.;, figs.;, tables.;, maps.;
Dimensions 21 cm.
365 ## - TRADE PRICE
Price amount 220
Currency code BDT.
500 ## - GENERAL NOTE
General note Includes index.
521 ## - TARGET AUDIENCE NOTE
Target audience note Dept. of Business Administration
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Integrated marketing communications
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Baack, Donald.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Collection Home library Current library Shelving location Date acquired Source of acquisition Full call number Barcode Copy number Koha item type
      Department of Business Administration Dhaka International University Library Dhaka International University Library BA-Shelf-73 08/16/2026 Purchase from Mollicka 659.1 CLI 006490 1 Books
      Department of Business Administration Dhaka International University Library Dhaka International University Library BA-Shelf-73 08/16/2026 Purchase from Mollicka 659.1 CLI 006491 2 Books
      Department of Business Administration Dhaka International University Library Dhaka International University Library BA-Shelf-73 08/16/2026 Purchase from Mollicka 659.1 CLI 006492 3 Books
      Department of Business Administration Dhaka International University Library Dhaka International University Library BA-Shelf-73 08/16/2026 Purchase from Mollicka 659.1 CLI 006493 4 Books
      Department of Business Administration Dhaka International University Library Dhaka International University Library BA-Shelf-73 08/16/2026 Purchase from Mollicka 659.1 CLI 006494 5 Books
      Department of Business Administration Dhaka International University Library Dhaka International University Library BA-Shelf-73 08/16/2026 Purchase from Mollicka 659.1 CLI 006495 6 Books
      Department of Business Administration Dhaka International University Library Dhaka International University Library BA-Shelf-73 08/16/2026 Purchase from Mollicka 659.1 CLI 006496 7 Books
      Department of Business Administration Dhaka International University Library Dhaka International University Library BA-Shelf-73 08/16/2026 Purchase from Mollicka 659.1 CLI 006497 8 Books
      Department of Business Administration Dhaka International University Library Dhaka International University Library BA-Shelf-73 08/16/2026 Purchase from Mollicka 659.1 CLI 006498 9 Books
      Department of Business Administration Dhaka International University Library Dhaka International University Library BA-Shelf-73 08/16/2026 Purchase from Mollicka 659.1 CLI 006499 10 Books
      Department of Business Administration Dhaka International University Library Dhaka International University Library BA-Shelf-73 08/16/2026 Purchase from Mollicka 659.1 CLI 006500 11 Books
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      Department of Business Administration Dhaka International University Library Dhaka International University Library BA-Shelf-73 08/16/2026 Purchase from Mollicka 659.1 CLI 006502 13 Books
      Department of Business Administration Dhaka International University Library Dhaka International University Library BA-Shelf-73 08/16/2026 Purchase from Mollicka 659.1 CLI 006503 14 Books
      Department of Business Administration Dhaka International University Library Dhaka International University Library BA-Shelf-73 08/16/2026 Purchase from Mollicka 659.1 CLI 006504 15 Books
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      Department of Business Administration Dhaka International University Library Dhaka International University Library BA-Shelf-73 08/16/2026 Purchase from Mollicka 659.1 CLI 006509 20 Books
Last Updated on February 1, 2025
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