Kotler,Philip <br/><br/>
Principles of marketing /  Philip Kotler. 

 - 13th ed.  Low price edition 
 - New Jersey.:  Prentice Hall,  c2010-2011. 
 - xxiii,613p.  ill,; figs.; tables,;  24cm. 
<br/><br/> Includes index. 
<br/><br/> Dept. of Business Administration 
<br/><br/><label>ISBN: </label>9780136079415 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Company and Marketing strategy partnering to build customer relationships
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOP