TY  - BOOK
AU  - Kotler,Philip
TI  - Principles of marketing: Philip Kotler
SN  - 9780136079415
U1  - 658.8 22
PY  - 2010///-2011
CY  - New Jersey.
PB  - Prentice Hall
KW  - Company and Marketing strategy partnering to build customer relationships
N1  - Includes index; Dept. of Business Administration
ER  -