Hoffman, K. Douglas <br/><br/>
Services marketing concepts, Strategies & cases  / 
K. Douglas Hoffman. 
 - 3rd ed. 
 - New Delhi:  Thomson,   c2007. 
 - xix, 588p.:  ill.;, figs.;, tables.;, maps.;  22 cm. 
<br/><br/> Includes index. 
<br/><br/> Dept. of Business Administration 
<br/><br/><label>ISBN: </label>8131503275 
<br/><br/><label>Subjects--Topical Terms: </label><br/>An overview of services marketing  /
<br/><br/><label>Dewey Class. No.: </label>658.8  / HOS