00702nam a22002297a 4500 20240526152720.0 240526b20062007ii ||||| |||| 00| 0 eng d 8131503275 BD-DhIU BD-DhIU 22 658.8 HOS Hoffman, K. Douglas Services marketing concepts, Strategies & cases / K. Douglas Hoffman. 3rd ed. New Delhi: Thomson, c2007. xix, 588p.: ill.;, figs.;, tables.;, maps.; 22 cm. 300 BDT. Includes index. Dept. of Business Administration An overview of services marketing / Batesson, John E. 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