TY  - BOOK
AU  - Hoffman,K.Douglas
AU  - Batesson,John E.
TI  - Services marketing concepts, Strategies & cases
SN  - 8131503275
U1  - 658.8 22
PY  - 2007///
CY  - New Delhi
PB  - Thomson, 
KW  - An overview of services marketing
N1  - Includes index; Dept. of Business Administration
ER  -