@book{1309,
	author = {Malhotra, Naresh K. and Dash, Satyabhusan},
	title = {Marketing Research an applied orientation  /},
	publisher = {Pearson,},
	year = {c2013-2014.},
	address = {New Delhi:},
	edition = {6th ed.},
	note = {Includes index.}
}