Malhotra, Naresh K. <br/><br/>
Marketing Research an applied orientation  / 
Naresh K. Malhotra. 
 - 6th ed. 
 - New Delhi:  Pearson,  c2013-2014. 
 - xxviii, 948p.:  ill.;, figs.;, maps.;, tables.;  22 cm. 
<br/><br/> Includes index. 
<br/><br/> Dept. of Business Administration 
<br/><br/><label>ISBN: </label>9788131731819 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Research design formulation 67
<br/><br/><label>Dewey Class. No.: </label>658.83  / MAM