Cateora, Philip R. <br/><br/>
International Marketing / 
Philip R. Cateora. 
 - 13th ed. 
 - New York:  McGraw-Hill,  c2009-2010. 
 - xxxii,702p.:  ill.;, figs.;, maps.;, tables.;  23 cm. 
<br/><br/> Includes index. 
<br/><br/> Dept. of Business Administration 
<br/><br/><label>ISBN: </label>9780071105941 
<br/><br/><label>Subjects--Topical Terms: </label><br/>An overview
<br/><br/><label>Dewey Class. No.: </label>658.8  / CAI