Kotler, Philip <br/><br/>
Marketing management /  Philip Kotler. 

 - 11th ed.  Low Price Edition. 
 - New Jersey:  Pearson,  c 2010-2011. 
 - xxxvii, 705p.:  ill.;, figs.;, tables.;  24 cm. 
<br/><br/> Includes Index. 
<br/><br/> Dept. of Business Administration 
<br/><br/><label>ISBN: </label>0130336297 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Analyzing marketing opportunities.
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOM