TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing management: Philip Kotler
SN  - 0130336297
U1  - 658.8 22
PY  - 2010///-2011
CY  - New Jersey
PB  - Pearson
KW  - Analyzing marketing opportunities
N1  - Includes Index; Dept. of Business Administration
ER  -