@book{2107,
	author = {Valarie A. Zeithaml  and Mary Jo Bitner},
	title = {Services Marketing: Integrating Customer Focus Across the Firm     /},
	publisher = {McGraw-Hill,},
	year = {c2014-2015.},
	address = {New Delhi:},
	edition = {6th ed.},
	note = {Includes index.}
}