Valarie A. Zeithaml  <br/><br/>
Services Marketing: Integrating Customer Focus Across the Firm     / 
Valarie A. Zeithaml . 
 - 6th ed. 
 - New Delhi:  McGraw-Hill,  c2014-2015. 
 - xxviii, 711p.:  ill.;, figs.;, tables.;,  24 cm. 
<br/><br/> Includes index. 
<br/><br/> Dept. of Business Administration 
<br/><br/><label>ISBN: </label>978-0078112102 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer pereceptions of service
<br/><br/><label>Dewey Class. No.: </label>658.8  / ZES