Cateora, Philip R. <br/><br/>
International Marketing / 
Philip R. Cateora. 
 - 15th ed. 
 - New York:  McGraw-Hill,  c2015. 
 - xxxix, 754p.:  ill.;, figs.;, maps.;, tables.;  24 cm. 
<br/><br/> Includes index. 
<br/><br/> Dept. of Business Administration 
<br/><br/><label>ISBN: </label>978-1259712357 
<br/><br/><label>Subjects--Topical Terms: </label><br/>An overview
<br/><br/><label>Dewey Class. No.: </label>658.8  / CAI