Malhotra, Naresh K. <br/><br/>
Marketing Research: An Applied Orientation   / 
Naresh K. Malhotra. 
 - 7th ed. 
 - Delhi:  Pearson,  c2016-2017. 
 - xxx, 968p.:   McGraw‐Hill,  24 cm. 
<br/><br/> Includes index. 
<br/><br/> Dept. of Business Administration 
<br/><br/><label>ISBN: </label>978-1292265636 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.83  / MAM