@book{2163,
	author = {Thompson, Arthur A.  and Peteraf, Margaret A.},
	title = {Crafting & Executing Strategy: The Quest for Competitive Advantage Concepts and Cases   /},
	publisher = {McGraw-Hill,},
	year = {c2015-2016.},
	address = {New Delhi:},
	edition = {19th ed.},
	note = {Includes index.}
}