Keller, Kevinlane <br/><br/>
Strategic brand management / 
Kevinlane Keller. 
 - 4 th ed. 
 - New York:  Persan,  c2018 
 - 590p.:  ill.;, figs.;, tables.;   24 cm. 
<br/><br/> Dept. of Business Administration. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8343   / KES