Belch, George <br/><br/>
Adverting & promomotion / 
George Belch. 
 - 10th ed. 
 - U.S  Mc-grawhill,  c2017 
 - x, 842p.:  ill.;, figs.;, tables.;  23 cm. 
<br/><br/> Dept. of Business Administration 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Adverting & promomotion
<br/><br/><label>Dewey Class. No.: </label>659.1   / BEA