Clow, Kenneth E. <br/><br/>
Integrated advertising, promotion and marketing communication / 
Kenneth E. Clow. 
 - 3rd ed. 
 - Delhi:  Dorling Kindersley,  c2007. 
 - 537p.:  ill.;, figs.;, tables.;, maps.;  21 cm. 
<br/><br/> Includes index. 
<br/><br/> Dept. of Business Administration 
<br/><br/><label>ISBN: </label>8131709965 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Integrated marketing communications
<br/><br/><label>Dewey Class. No.: </label>658.8  / CLI