TY  - BOOK
AU  - Clow,Kenneth E.
AU  - Baack, Donald.
TI  - Integrated advertising, promotion and marketing communication
SN  - 8131709965
U1  - 658.8 22
PY  - 2007///
CY  - Delhi
PB  - Dorling Kindersley
KW  - Integrated marketing communications
N1  - Includes index; Dept. of Business Administration
ER  -