Consumer behavior / 
Leon G Schiffman. 
 - 10th ed. 
 - New Delhi:  Pearson,  c2010. 
 - xix, 486.:  ill.;, figs.;, tables.;, maps.;  23cm. 
<br/><br/> Includes index. 
<br/><br/> Dept. of Business Administration 
<br/><br/><label>ISBN: </label>9788131731567 
<br/><br/><label>Subjects--Topical Terms: </label><br/>The consumer research process
<br/><br/><label>Dewey Class. No.: </label>658.8342  / SCC