TY  - BOOK
AU  - Schiffman,Leon G.....(el...al)
TI  - Consumer behavior
SN  - 9788131731567
U1  - 658.8342 22
PY  - 2010///
CY  - New Delhi
PB  - Pearson
KW  - The consumer research process
N1  - Includes index; Dept. of Business Administration
ER  -