00667nam a22002297a 4500 20240424150244.0 240421b1982nyu |||||||| |||| 00| 0 eng d 9780071263351 BD-DhIU BD-DhIU 22 658.802 CRS Cravens, David W. Strategic marketing / David W. Cravens. 9th ed. New York: McGraw-Hill, c2009. xv, 784p.: ill.;, figs.;, tables.; 24cm. 276 BDT. Includes index. Dept. of Business Administration Designing market driven strategies / Piercy, Nigel F. 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