000 00546nam a22001937a 4500
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040 _aBD-DhIU
_cBD-DhIU
082 _222
_a659.1
_bBEA
100 _aBelch, George
245 _aAdverting & promomotion /
_cGeorge Belch.
250 _a10th ed.
260 _aU.S
_bMc-grawhill,
_cc2017
300 _ax, 842p.:
_bill.;, figs.;, tables.;
_c23 cm.
365 _b450
_cBDT.
521 _aDept. of Business Administration
650 _aAdverting & promomotion
942 _cBK
999 _c2836
_d2836