| 000 | 00704nam a22002297a 4500 | ||
|---|---|---|---|
| 005 | 20240201124021.0 | ||
| 008 | 240201b20072007ii ||||| |||| 00| 0 eng d | ||
| 020 | _a8131709965 | ||
| 040 |
_aBD-DhIU _cBD-DhIU |
||
| 082 | 0 | 0 |
_222 _a658.8 _bCLI |
| 100 | 1 | 4 | _aClow, Kenneth E. |
| 245 | 1 | 0 |
_aIntegrated advertising, promotion and marketing communication / _cKenneth E. Clow. |
| 250 | _a3rd ed. | ||
| 260 |
_aDelhi: _bDorling Kindersley, _cc2007. |
||
| 300 |
_a537p.: _bill.;, figs.;, tables.;, maps.; _c21 cm. |
||
| 365 |
_b220 _cBDT. |
||
| 500 | _aIncludes index. | ||
| 521 | _aDept. of Business Administration | ||
| 650 | _aIntegrated marketing communications | ||
| 700 | _aBaack, Donald. | ||
| 942 | _cBK | ||
| 999 |
_c404 _d404 |
||