Normal view MARC view ISBD view

Services marketing concepts, Strategies & cases /

Hoffman, K. Douglas

Services marketing concepts, Strategies & cases / K. Douglas Hoffman. - 3rd ed. - New Delhi: Thomson, c2007. - xix, 588p.: ill.;, figs.;, tables.;, maps.; 22 cm.

Includes index.

Dept. of Business Administration

ISBN: 8131503275

Subjects--Topical Terms:
An overview of services marketing /

Dewey Class. No.: 658.8 / HOS

Print
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)