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Services marketing concepts, Strategies & cases / K. Douglas Hoffman.

By: Contributor(s): Material type: TextTextPublication details: New Delhi: Thomson, c2007.Edition: 3rd edDescription: xix, 588p.: ill.;, figs.;, tables.;, maps.; 22 cmISBN:
  • 8131503275
Subject(s): DDC classification:
  • 22 658.8 HOS
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Includes index.

Dept. of Business Administration

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