International Marketing /
Cateora, Philip R.
International Marketing / Philip R. Cateora. - 13th ed. - New York: McGraw-Hill, c2009-2010. - xxxii,702p.: ill.;, figs.;, maps.;, tables.; 23 cm.
Includes index.
Dept. of Business Administration
9780071105941
An overview
658.8 / CAI
International Marketing / Philip R. Cateora. - 13th ed. - New York: McGraw-Hill, c2009-2010. - xxxii,702p.: ill.;, figs.;, maps.;, tables.; 23 cm.
Includes index.
Dept. of Business Administration
9780071105941
An overview
658.8 / CAI