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Marketing management / Philip Kotler.

Kotler, Philip

Marketing management / Philip Kotler. - 11th ed. Low Price Edition. - New Jersey: Pearson, c 2010-2011. - xxxvii, 705p.: ill.;, figs.;, tables.; 24 cm.

Includes Index.

Dept. of Business Administration

ISBN: 0130336297

Subjects--Topical Terms:
Analyzing marketing opportunities.

Dewey Class. No.: 658.8 / KOM

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