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Marketing management / (Record no. 18)

MARC details
000 -LEADER
fixed length control field 00646nam a22002177a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240331130605.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231208b19912003ii ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0130336297
040 ## - CATALOGING SOURCE
Original cataloging agency BD-DhIU
Transcribing agency BD-DhIU
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 22
Classification number 658.8
Item number KOM
100 14 - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
245 10 - TITLE STATEMENT
Title Marketing management /
Remainder of title Philip Kotler.
250 ## - EDITION STATEMENT
Edition statement 11th ed.
Remainder of edition statement Low Price Edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Jersey:
Name of publisher, distributor, etc. Pearson,
Date of publication, distribution, etc. c 2010-2011.
300 ## - PHYSICAL DESCRIPTION
Extent xxxvii, 705p.:
Other physical details ill.;, figs.;, tables.;
Dimensions 24 cm.
365 ## - TRADE PRICE
Price amount 261
Currency code BDT.
500 ## - GENERAL NOTE
General note Includes Index.
521 ## - TARGET AUDIENCE NOTE
Target audience note Dept. of Business Administration
650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Analyzing marketing opportunities.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Collection Home library Current library Shelving location Date acquired Source of acquisition Full call number Barcode Copy number Koha item type
      Department of Business Administration Dhaka International University Library Dhaka International University Library   12/08/2023 Purchase from Mollicka 658.8 KOM 000443 1 Books
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