Services Marketing: Integrating Customer Focus Across the Firm /
Valarie A. Zeithaml
Services Marketing: Integrating Customer Focus Across the Firm / Valarie A. Zeithaml . - 6th ed. - New Delhi: McGraw-Hill, c2014-2015. - xxviii, 711p.: ill.;, figs.;, tables.;, 24 cm.
Includes index.
Dept. of Business Administration
978-0078112102
Customer pereceptions of service
658.8 / ZES
Services Marketing: Integrating Customer Focus Across the Firm / Valarie A. Zeithaml . - 6th ed. - New Delhi: McGraw-Hill, c2014-2015. - xxviii, 711p.: ill.;, figs.;, tables.;, 24 cm.
Includes index.
Dept. of Business Administration
978-0078112102
Customer pereceptions of service
658.8 / ZES