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Strategic brand management /

Keller, Kevinlane

Strategic brand management / Kevinlane Keller. - 4 th ed. - New York: Persan, c2018 - 590p.: ill.;, figs.;, tables.; 24 cm.

Dept. of Business Administration.

Subjects--Topical Terms:
Strategic marketing.

Dewey Class. No.: 658.8343 / KES

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