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Consumer behavior / Leon G Schiffman.

Contributor(s):

Schiffman, Leon G. ....(el....al)

Material type: Text

Text

TextPublication details: New Delhi: Pearson, c2010.Edition: 10th edDescription: xix, 486.: ill.;, figs.;, tables.;, maps.; 23cmISBN:

9788131731567

Subject(s):

The consumer research process

DDC classification:

22 658.8342 SCC

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Includes index.

Dept. of Business Administration

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