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Marketing Research an applied orientation /

Malhotra, Naresh K.

Marketing Research an applied orientation / Naresh K. Malhotra. - 6th ed. - New Delhi: Pearson, c2013-2014. - xxviii, 948p.: ill.;, figs.;, maps.;, tables.; 22 cm.

Includes index.

Dept. of Business Administration

ISBN: 9788131731819

Subjects--Topical Terms:
Research design formulation 67

Dewey Class. No.: 658.83 / MAM

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