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Marketing Research an applied orientation / (Record no. 1309)

MARC details
000 -LEADER
fixed length control field 00701nam a22002297a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240528152048.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240528b20132014ii ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131731819
040 ## - CATALOGING SOURCE
Original cataloging agency BD-DhIU
Transcribing agency BD-DhIU
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 22
Classification number 658.83
Item number MAM
100 14 - MAIN ENTRY--PERSONAL NAME
Personal name Malhotra, Naresh K.
245 10 - TITLE STATEMENT
Title Marketing Research an applied orientation /
Statement of responsibility, etc. Naresh K. Malhotra.
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi:
Name of publisher, distributor, etc. Pearson,
Date of publication, distribution, etc. c2013-2014.
300 ## - PHYSICAL DESCRIPTION
Extent xxviii, 948p.:
Other physical details ill.;, figs.;, maps.;, tables.;
Dimensions 22 cm.
365 ## - TRADE PRICE
Price amount 350
Currency code BDT.
500 ## - GENERAL NOTE
General note Includes index.
521 ## - TARGET AUDIENCE NOTE
Target audience note Dept. of Business Administration
650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Research design formulation 67
700 14 - ADDED ENTRY--PERSONAL NAME
Personal name Dash, Satyabhusan
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
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