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Marketing Research an applied orientation / Naresh K. Malhotra.

By:

Malhotra, Naresh K

Contributor(s):

Dash, Satyabhusan

Material type: Text

Text

TextPublication details: New Delhi: Pearson, c2013-2014.Edition: 6th edDescription: xxviii, 948p.: ill.;, figs.;, maps.;, tables.; 22 cmISBN:

9788131731819

Subject(s):

Research design formulation 67

DDC classification:

22 658.83 MAM

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Includes index.

Dept. of Business Administration

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