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Marketing Research an applied orientation / Naresh K. Malhotra.
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TextPublication details: New Delhi: Pearson, c2013-2014.Edition: 6th edDescription: xxviii, 948p.: ill.;, figs.;, maps.;, tables.; 22 cmISBN: - 9788131731819
- 22 658.83 MAM
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| 658.81 STS Sales management decisions, strategies, and case / | 658.83 MAM Marketing Research an applied orientation / | 658.83 MAM Marketing Research an applied orientation / | 658.83 MAM Marketing Research an applied orientation / | 658.83 MAM Marketing Research an applied orientation / | 658.83 MAM Marketing Research an applied orientation / | 658.83 MAM Marketing Research an applied orientation / |
Includes index.
Dept. of Business Administration
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